Turn Your Existing Data & Technology Into Real Intermediary Distribution Results
Three clear ways we help smaller asset managers recover their edge
No new tools required
Our Distribution Edge Programs
From instant insights to full activation — choose the level that fits your current needs.
FREE
QuickScan
Answer a few questions about your tech stack, products, and distribution challenges. Receive a personalized report with actionable insights within 72 hours.
- 3–5 tailored insights from your current setup
- One immediate quick win you can implement right away
- No cost and no obligation
$497
Distribution Edge Appraisal
A professional assessment that shows exactly how to unlock more value from your existing data and technology for stronger intermediary distribution.
- 60–75 minute strategy call with you
- Detailed 10–12 page customized report
- Prioritized opportunities with estimated impact
- 30-minute debrief call
CUSTOM
Activation Program
Full-service engagement designed to deliver measurable results in US intermediary distribution using the tools and data you already own.
- Deep data & tech optimization
- Wholesaler enablement playbooks
- Targeted intermediary campaigns
- Monthly tracking and optimization
Typical engagements: 30–90 days
Frequently Asked Questions
What is the QuickScan and how does it work? +
The QuickScan is a free, no-obligation assessment where you answer a short set of questions about your current tech stack, product lineup, and intermediary distribution challenges. Within three business days, we’ll email you a personalized 2-page QuickScan Report with 3–5 actionable insights and one quick win you can implement immediately — all based on the data and tools you already own.
What is the Distribution Edge Appraisal? +
The Distribution Edge Appraisal is a $497 professional assessment designed specifically for smaller asset managers. It includes a 60–75 minute strategy call, in-depth review of your existing CRM, analytics, and sales tools, and a detailed 10–12 page customized report. You’ll receive prioritized opportunities, estimated impact on your intermediary pipeline, and clear recommendations for unlocking better results.
Who is Demand Ignition designed for? +
Our services are built for smaller to mid-sized asset managers, typically managing between $500 million and $5+ billion in AUM. We have a special focus on ETF sponsors, including small shops that purchase Advisor data packs from the broker-dealers they work with. We help these firms turn that expensive data — along with their existing CRM and sales technology — into a real competitive edge in US intermediary distribution.
Do I need to buy new technology or data subscriptions to work with Demand Ignition? +
No. Our entire approach is built around maximizing the tools and data you are already paying for. Whether it’s Advisor data packs from broker-dealers, CRM platforms, or analytics tools, we help you extract significantly more value and drive better intermediary distribution results without increasing your technology spend.
What is the Activation Program and who is it for? +
The Activation Program is our full-service engagement designed for smaller asset managers who want measurable improvement in US intermediary and wholesaler channels. It is ideal for firms ready to move beyond insights and implement a complete distribution activation strategy using their current resources.
How long do engagements typically take? +
Most Activation Program engagements run between 30 and 90 days, depending on scope and goals. We can also structure longer-term monthly retainers once initial results are delivered and momentum is established.
What kind of results can I realistically expect? +
Our clients typically see increases in qualified intermediary meetings, improved wholesaler productivity, and stronger conversion rates during shelf space conversations — often within the first 60–90 days. Results vary based on your current tech adoption and execution speed.
How is Demand Ignition different from other distribution consultants? +
Most consultants push new software platforms or expensive additional data subscriptions. We take the opposite approach: we analyze what you already own and build powerful, results-driven intermediary distribution strategies around your existing investments. This delivers faster ROI and avoids bloating your technology budget.
Is the Distribution Edge Appraisal a good starting point? +
Yes. The $497 Appraisal is intentionally designed as a low-risk way to evaluate both the opportunity in your current setup and the quality of our work before committing to a larger engagement. Many clients who move into the Activation Program start with either the free QuickScan or the Appraisal.
Do you sell software? +
We operate on an advisory model. We don't sell solutions. Our mission is to help you optimize the software and platforms you already purchse. Unlike other technology salespeople who masquerade as unbiased consultants, we are truly unbiased and independent.
How do I get started? +
Getting started is easy. Complete the free QuickScan form on this page, purchase the Distribution Edge Appraisal, or book a strategy call for the Activation Program. We typically respond to new inquiries within one business day.