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The Team

Built by a Practitioner.
Focused on Your Results.

Mario Favetta, Founder and CEO of Demand Ignition
Mario "Manny" Favetta
Founder & CEO

With 25 years in investment management distribution, Manny Favetta founded Demand Ignition to solve a problem he saw repeatedly: asset managers sitting on powerful data and technology — but not converting it into distribution results.

Manny has led distribution strategy for sales leaders marketing mutual funds, ETFs, SMAs, and private funds — matching message to competitive landscape with precision. As a former Series 24 principal, he has built alignment across sales, strategic relationships, and marketing for growth-stage firms competing against much larger players.

Demand Ignition's specialized focus helps nimble, innovative asset managers communicate their value proposition in a way that drives measurable revenue without adding new tools or overhead.

"To win in this market, asset managers have to be bold but careful. Only the shrewd survive. You don't need a big team or a big budget. What you need is big ambition."

— Manny Favetta, Founder & CEO

 

About Our Name

Why Demand Ignition?

We believe powerful strategy creates undeniable Demand — the raw fuel holding immense potential for growth. Like any fuel, however, its true power is only realized through Ignition.

Sparking that pivotal moment of transformation is why we founded Demand Ignition. We are the strategic catalyst that converts your existing potential energy into tangible results and accelerating sales.