Meet Mario "Manny" Favetta, Expert Marketing Consultant for Wealth Management Firms

As the Founder and CEO of Demand Ignition, Manny Favetta brings 25 years of investment management experience and specialized knowledge in wealth management marketing. Few consultants can match his unique perspective, which combines an understanding of SBA lending with the wealth management space. Throughout his career, Manny has helped wealth management firms market investment advisory capabilities as well as product development and marketing for mutual funds, ETFs, SMAs, and private funds.  With previous experience as a Series 24 securities principal, Manny has built effective investment messaging programs.

Demand Ignition's specialized focus helps RIAs targeting high-net-worth business owners communicate effectively across both business and personal wealth management needs. Manny understands how to position your firm's expertise in business exit planning, succession strategies, and post-liquidity wealth management that makes marketing to this audience uniquely effective.

Acquiring Business Owner Clients Matters for RIAs

Business owners represent one of the most valuable client segments for wealth management firms, with average account sizes 3-5x larger than typical clients. Yet they're often underserved by generic financial advisor marketing. Their unique concerns span both business valuation and personal wealth transition—a complexity many marketing strategies fail to address authentically.

By focusing exclusively on helping RIAs like yours connect with business owner clients, Demand Ignition helps growth-stage wealth management firms compete effectively against larger institutions for this lucrative market. Manny's specialized marketing strategies position your RIA as the obvious choice for entrepreneurs seeking sophisticated wealth management solutions.

Demand Ignition